LONDON and LAS VEGAS,  April 2, 2019 Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) today announced that the Company’s UK division, SG Gaming, has unveiled CUBE – a new, user friendly, online customer portal which provides operators with a full suite of tools, content and information  to support key areas of their business.

Launched at ICE 2019, CUBE offers customers a tailored experience, allowing users to login, browse and download support and information specific to their gaming sector and venues all at the click of a button.

Split into easy to navigate sections, CUBE’s key features include:

  • Games Suite –providing downloadable briefs, video demonstrations and guides to inform customers of the key features of each new game release.
  • Marketing Suite – helping operators maximise the performance of content and promotions, the marketing suite is offers ready-made posters, digital screen artwork and promotional videos to download and use in venue, as well as materials to create bespoke marketing POS.
  • Promotions – with a host of fun options, from ‘Beat the Score Tournaments’ to ‘Free Play Vouchers’, customers can choose from a range of different promotions at the click of a button, making opting-in easier than ever.
  • Analytics – offering access to SG Gaming’s advanced data analytics, enabling operators to sample and request reports and raw data feeds, providing invaluable insights into player activity to help understand behaviour and optimise game play.

Simon Johnson, Commercial Director at SG Gaming UK, says: “The reaction to CUBE at ICE was fantastic, and our customers were impressed and clear on the value it adds to their business. Tailored for each sector we operate in, CUBE highlights our ongoing investment to the UK gaming market and provides operators with a valuable tool that helps them to create the best gaming experience for their players, to access the information and assets that they need quickly and intuitively, and ultimately drive performance in venue.”

CUBE is available to all SG Gaming customers via