SG Gaming trials new Equinox™ across 100 Ladbrokes Coral Group Sites
Scientific Games Corporation (NASDAQ: SGMS) (the “Company”) today announced that the Company’s UK division, SG Gaming, has successfully rolled out a trial of its brand new, dynamic terminal range, Equinox across 100 Ladbrokes and Coral shops nationwide.
Over the last 12 months, SG Gaming and Ladbrokes Coral Group have been working in partnership preparing to install the new terminals. Selected Ladbrokes and Coral sites across the U.K now operate a mix of Equinox 2.4 and Equinox 2.7 terminals, which feature red and blue LED bezels that have been customised to fit the retail brands and complement their existing retail gaming offering.
The Equinox 2.4 features three 24” HD screens whilst the Equinox 2.7 benefits from three larger 27” HD screens with both offering directional sound systems to create an immersive gaming experience. The terminals also feature ‘Privacy Mode’ – a unique industry innovation which provides discreet gameplay on the fully interactive new 15.6” V-Deck+™ button panel. An integrated barcode reader for scanning directly from a smartphone also allows the player to easily redeem free bet rewards, creating a seamless customer journey.
Richard Lang, Retail Commercial Director at Ladbrokes Coral Group said, “We’re excited to unveil the new Equinox terminals in a number of our Ladbrokes and Coral shops across the UK. We believe that these terminals provide an innovative leap forward, not only in terminal offering, but also in the way that the content has been developed to provide an immersive gameplay experience. The new ‘Privacy Mode’ function on the V-Deck+ is a fantastic proposition and allows our customers to experience SG Gaming’s popular content titles in a unique way. It is great to see SG Gaming driving more innovation into the market and once again enhancing the quality of our customer’s experience.”
Phil Horne, Chief Executive Officer of SG Gaming UK, said “Working closely with the team at Ladbrokes Coral Group to trial our new Equinox range has been hugely positive, and it’s great to see the months of hard work both teams have put in to making this happen so clearly visible across all venues. This is such an exciting partnership and one that we believe really makes a difference to our industry and its players, and this trial is another demonstration of this.
The Equinox range is unique in that it provides a range of screen size variants to suit individual venues and meet customer requirements. We look forward to working more closely with our biggest partner ever to make the Equinox a huge success and further enhance the quality of our customers’ and their players’ experience.”
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