SG Gaming makes its mark on Grosvenor Casinos
In February 2017, Scientific Games Corporation’s (NASDAQ: SGMS) (the “Company”) SG Gaming UK division unveiled its state-of-the-art Riviera terminal – the company’s first gaming solution designed specifically for the UK casino sector.
Following the landmark launch, the SG Gaming and Grosvenor teams have continued to work together to ensure a seamless rollout of the cutting-edge terminals across 19 Grosvenor Casino venues.
For Howard Gant, Head of Slots at Rank (parent company of Grosvenor), developing a successful partnership with SG Gaming has demonstrated significant benefits.
“We now have the Riviera terminals installed across 19 of our venues, including The Victoria – our flagship venue based in central London,” said Gant. “For us, it is the innovative and popular content created and delivered by SG Gaming’s in-house content development team that has been key to the success of the launch. We have been delighted to see a consistent flow of exciting and engaging titles introduced from the hugely successful Barcrest®, Bally® and WMS® gaming brands, including MONOPOLY Big Event®, Mighty Black Knight, Rainbow Riches Reels Of Gold and Thai Flower.
“The new partnership with SG Gaming has evolved our electronic gaming machine offer, bringing a vast new range of content, as well as a brand-new terminal offering, to the gaming floor. We were also impressed with the seamless operational processes that led to a successful installation programme. SG Gaming provided dedicated support during every stage of the rollout, as well as a hands-on training programme that ensured that our staff had valuable time with the terminals. They are now confident and familiar with all the features and its operating platform. Working in close collaboration with our operations team in this way has resulted in seamless integration within venue and an efficient set up from delivery to welcoming the first players.”
The Riviera terminal, developed by SG Gaming’s experienced in-house team, boasts a host of state-of-the-art features including LED lighting, impressive high gloss HD screens and an interactive V-deck button panel to stand out on the casino floor.
The sophisticated capabilities of SG Gaming’s server-based platform provide players with a better gaming experience and allow venues to operate more efficiently, ultimately helping to optimise the overall Riviera cash box performance. Promotions and menu configurations across all terminals and venues are managed centrally, making set up and monitoring easy with advanced analytical tools built into the system that provide key insight into game performance and trends in player behaviour. The system also integrates seamlessly with Grosvenor’s internal systems and reports in real time with a dedicated audit trail.
“Since the initial 12-venue rollout in March we have seen a positive uplift in cash box performance. In fact, we were highly impressed with both the terminal and the content, so much so that it led to the decision to install Riviera terminals in a further seven of our venues, including Piccadilly Casino,” said Gant.
“We’re incredibly proud of the hard work and commitment that our highly skilled team has put into the development of our Riviera offering,” Phil Horne, Chief Executive Officer of SG Gaming said. “Their vast experience and eye for detail is reflected across every element of the terminal – from its engaging content to its design.
“Working closely with Grosvenor has been an extremely rewarding and exciting journey for us. It’s great to see that since the initial introduction of our terminals they have been continually impressed with the engaging content and overall performance of the Riviera, whilst also being able to take advantage of the business intelligence analytics available. We’re pleased that this has led to them introducing more terminals across additional casinos. We look forward to building on this to further developing a long and successful working partnership.
“As we look to develop our UK Casino product, 2018 will see SG Gaming enhance the Riviera terminals with a Jackpot Party® mystery progressive operating across a suite of games on linked in-venue terminals and offering a jackpot of up to £20,000. This is a significant step forward for our casino offering, and we hope it will prove a popular addition with both our customers and their players.”