METROBET EXTENDS PARTNERSHIP WITH SCIENTIFIC GAMES FOR THREE MORE YEARS
London – 14 May 2019 – Scientific Games Corporation (NASDAQ: SGMS) (the “Company”) today announced the extension of its partnership with long-standing, independent Licensed Betting Office (LBO) operator, MetroBet, demonstrating the commitment of both businesses to drive the industry forward during this pivotal time.
The new three-year agreement builds on a strong, decade-long partnership, which sees MetroBet benefit from Scientific Games’ commitment to the independent LBO sector through its approach to evolving the slots and menu offer in line with changes in the customer journey. As part of this evolution, the business introduced Premium Play™, an in-game feature available across a range of slot titles that enhances gameplay and provides an engaging slots experience as well as an innovative, new game menu, created to ensure players can find their favourite content easily through an intuitive scrolling menu design that utilises intelligent game placement.
In addition, Scientific Games’ user-friendly, online customer portal, CUBE, provides MetroBet with an unrivalled support system that features a full suite of tools, content and information to support key areas of their business. This includes marketing materials to help promote content within shop, a games suite with downloadable briefs and video demonstrations, and access to a variety of easy to opt-in promotions and advanced data analytics.
George Moakes, Operations Manager at MetroBet, says: “SG Gaming’s clever gaming solution combines fantastic, innovative content with evolving platform functionality and hardware. The fact that it is also backed with dedicated support gives us great confidence to continue our long-standing partnership. We’re excited about the new features they’ve developed and are positive that SG Gaming is the only supplier who takes our offering to the next level, helping to drive performance across our shops.”
Simon Johnson, Commercial Director at SG Gaming UK, says: “Having worked in partnership with MetroBet for a significant number of years, we are thrilled to be working with them for an additional three years. As key players within the LBO sector, we are committed to investing and supporting the industry. In choosing Scientific Games, MetroBet can ensure their customers will be provided with an exciting and engaging gaming experience, whilst we support them with market-leading gaming solutions that help drive performance.”